A Boutique PR Studio for the

Brands Changing the Way
We Live, Eat, and Drink

Care of Studio is a hands-on partner for emerging food and lifestyle brands we genuinely believe in. The kind we seek out ourselves, talk about at the table, and champion until the rest of the world catches on.

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See the Work
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You may have seen our clients in…

  • Pink text on a black background spelling 'Wirecutter'
  • The word 'TIME' written in pink capital letters on a black background.
  • Text reading 'ARCHITECTURAL DIGEST' in pink font on a black background.
  • The word 'the' in smaller pink font above the bold pink word 'Strategist' on a black background.
  • Text reading 'REFINERY29' in pink on a black background.
  • The New York Times logo in pink with black background.
  • NBC select logo with peacock symbol in pink
  • The word 'INSIDEHOOK' in pink neon-style text on a black background.
  • GQ logo with pink and black colors.
  • Text reading 'FOOD & WINE' on a black background with pink and white lettering.
  • CNN underscored logo with a pink square and black and pink text
  • Text reads 'bon appétit' in pink on a black background.
  • The word 'Bloomberg' in pink text on a black background.
  • Harper's BAZAAR logo in pink and white typography on a black background.
  • Text logo reading 'marie claire' in light pink on a black background.
  • Text in light pink says 'and more...'.

There’s a BIG difference between landing a headline and becoming a brand people trust.

A lot of PR is built around getting attention, but attention is the easy part. What matters more is what happens next.

A woman sitting on a bed with a pink towel wrapped around her head, reading a newspaper.

How your brand is described. Where it shows up. What people remember after the moment passes. 

That’s where we focus.

Not just getting your name out there, but making sure your story is carried into the right places, in a way that continues to work for you long after it lands. It’s the kind of visibility that compounds.

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Not just attention, but results you can point to.

1,500+ Earned Media Placements

600B+ Total Media Impressions

35+ Awards Won for Our Clients

80% Average Affiliate Revenue Growth

1,500+ Earned Media Placements 600B+ Total Media Impressions 35+ Awards Won for Our Clients 80% Average Affiliate Revenue Growth

The Care of Approach

An important message, passed through someone else’s hands with the expectation it will be handled properly.

A hand holding a pink cup of iced matcha latte with ice cubes and mint leaves, placed on a white marble surface. In the background, there are two plates with croissants dusted with powdered sugar, one on a pink plate and the other on a circular wooden tray.
Four yellow wavy lines on a black background.

That’s the idea behind Care of Studio.

Unlike the traditional agency model, with its layers, slow approvals, and constant handoffs, this is a more direct and personal way of working. (No getting passed around. No getting lost in the shuffle.)

You’re working closely with someone who understands your brand, believes in it as much as you do, and knows how to carry it forward. Each effort builds on the next, so your investment goes directly to the work (not the overhead) and the results drive meaningful impact. 

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Here’s a look at how we can work together:

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Brand Positioning
& Messaging

Refining how your brand is described, understood, and shared.

Simple illustration of a cocktail glass with three olives and a star-shaped garnish.

Earned Media
& PR

Strategic outreach to editors, journalists, and tastemakers to secure meaningful placements.

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Partnerships
& Community

Brand collaborations, events, and relationships that extend your reach.

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  • “We’re so fortunate to have found such an incredible partner at a very momentous time in our business’s history.

    We had the privilege of working with Casey for nearly a decade, during which we completed a full lineup rebrand, where she was a key member of our press team. You can trust Casey to care for your brand and drive revenue from well-placed earned media and strongly executed brand partnerships.”

    ~ Andrew Costaris, Partners Coffee

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Logo for Care of So Studio featuring stylized text 'CSO' surrounded by the words 'Care of' above and 'Studio' below on a black background.

Meet Casey

I was the kid who dragged their parents down every grocery aisle.

I've always been genuinely curious about what's new, what's different, and what someone built because something was missing.

That instinct is what led me to PR and it's still how I show up today.

I've spent nearly a decade on the agency side, working my way from intern to director, leading media strategies for some of the most beloved hospitality, food and lifestyle brands.

This essentially means I've done it all: from pouring sake for the Japanese government to being an impromptu hand model on more accounts than I'd like to admit…

One thing those years taught me is that PR is something personal, built on genuine human connection. Even in the age of AI.

I've worked closely with founders and marketing teams, embedded in their process and focused on what actually moves the needle for their business. Along the way I've built deep rooted relationships on both sides, with the brands I've represented and the editors and industry voices, all grounded in trust, transparency and mutual respect.

I built Care of Studio to go deeper. The same curiosity, scrappiness, and passion that brought me to PR in the first place is what drives me forward. Today I work with fewer brands, ones whose missions I truly believe in, so I can show up as your strategic counsel and biggest hype person, fully invested from day one.

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Let’s make sure your story lands in the right hands.

We’ll shape your story, place it intentionally, and make sure it carries.

Send a Note
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Black fish silhouette against a red background with a wavy border at the top.